charity charity


Pick n Pay is making a commitment to give back to those who need it most

Join us this Christmas as we spread cheer and goodwill to all. There’s more than a few ways to help us this Christmas:

Add your ‘pa-rum-pum-pum-pum’ to SA’s biggest Christmas carol yet and see how it turns into a video that keeps giving back.

• Download Ladysmith Black Mambazo’s rendition of Little Drummer Boy from iTunes or Google Play and the proceeds will go to The Children's Hospital Trust.

• Drop your change into the donation box found at most Pick n Pay till points or put some non perishable goods in the trolley at the front of stores.

• Donate your Smart Shopper points to our charities in need.


The Children’s Hospital Trust

Peace, goodwill, prosperity and, most importantly, health is what the Children’s Hospital Trust aims to provide South African children in need. Established in 1994, the Trust’s initial aim was to fundraise for the Red Cross Children’s War Memorial Hospital (the largest standalone tertiary hospital in Sub-Saharan Africa), but it has gone further than the hospital doors to broadly improve the healthcare provided to children on all levels across Africa.

FoodForward SA

FoodForward SA collects edible surplus food and redistributes it to verified NGOs that feed, collectively, thousands of people every day. Without their hard work, many people in need would go hungry, which is why they’re especially important to support during the festive season.

Smart Shopper Charities

Use your Smart Shopper points to make a difference this festive season. You can donate your points to Smart Shopper supported charities at the kiosk in store, with the Pick n Pay Mobile App. or login to Pick n Pay Online. Discover all the charities that Smart Shopper supports.